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What is sans serif?

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In recent years the previously obscure field of typefaces has become increasingly fashionable. Seth Stevenson at Salon suggests that 'font fanatic' Steve Jobs was a crucial influence in the rise of the 'amateur typography expert'.  To join this groovy world of graphic design you first need to identify the difference between serifs (those with 'little feet') and sans serif (those without). sans-serif typefaces (with no little feet at the tops and bottoms of their letters) first appeared in the mid-1800s, they were labeled "grotesque" because they looked quite bizarre to unaccustomed eyes. Serif V Sans Serif Traditionally, sans serifs are used for headline rather than body text in print. The rationale is that the serifs help the eye to distinguish words. But increasingly this approach is challenged by some typographers - with the rules being deliberately subverted by the 'grunge typography' of David Carson, for example. 'Th