Showing posts from December, 2012

What is EDM? Who is it making rich?

Only the squarest will not know that EDM (electronic dance music) is what hipsters are tuning in to. And crucially dance music, as it was originally called in the UK in the 90s, has finally taken off in the USA. The big breakthrough came when concerts/event/raves/parties moved out of night clubs - only open to those over twenty-one in most American states - to stadiums where the top EDM DJs command vast sums for individual appearances. So lucrative have these club/stadium nights become that some of the biggest names - like members of the Swedish House Mafia -  now appear in the Forbes Rich list. Oldsters & the defiantly uncool will puzzled as to why playing records - or mixing sounds if we are to get technical - can earn upwards of $100,000 for a 90 minute show. But across the world these new sultans of swing will be helicoptering between stadia, hoovering up fortunes as they do. Personally I'm going to give bossing the decks a miss this year. I've made my millions