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To ping is to send a packet to a computer and wait for its return (Packet Internet Groper). For those outside of IT that doesn't help much.
In practical terms to ping is to notify a website(s) that you have updated your site with new material. This is often done automatically - the excellent Posterous, for example, will update a blog and simultaneously send updates to Twitter, Facebook and other social media sites.
CEF English Language Level C1
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