Skip to main content

What is crowd sourcing? Why did Steve Jobs not believe in it?

We figured that consumers would be the best judges for us ... designers  submit ideas and then asks customers to vote on them. 
Only the top vote getters are offered for sale.
Crowdsourcing is the marketing equivalent of 'asking the audience' in a radio show. 

The first use of the term crowdsourcing is usually attributed to a 2006 Wired magazine article "The Rise of Crowdsourcing by Jeff Howe. Howe argued that the rise of cheap consumer electronics means that 'the gap between professionals and amateurs has been diminished'. Now companies can tap the knowledge of an informed public: "It’s not outsourcing; it’s crowdsourcing."

Interestingly the late Steve Jobs took the opposite approach. He often quoted the apocryphal Henry Ford's line,"If I had asked people what they wanted, they would have said faster horses." As the joke went: Q. 'What's the Apple version of a focus group? A. The left side of Steve Jobs' brain talking to the right side. 

Full Time article on crowdsourcing here and an example from education here:

Comments

Popular posts from this blog

Top 10 most quoted lines of poetry in English?

Mark Forsyth (The Inky Fool) has analysed Google Search query result data for lines of verse requested online. Here is the Top Ten:

Why is English not the official language of England?

58 countries list English as an official language - but not the UK. The world's lingua franca or second language is not, technically, the 'official' language of its birthplace. The de factoofficiallanguage of the United Kingdom is English,[3][4] which is spoken by approximately 59.8 million residents, or 98% of the population, over the age of three.[1][2][10][11][12] An estimated 700,000 people speak Welsh in the UK,[13] an official language in Wales

What is the origin of the word alphabet?