Hype is a word still associated with marketing.
Hype derives from the Greek word hyperbole meaning 'over-casting' or exaggerated statement. There are other interesting derivations.
- 'Hype' was an underworld slang word in the 1920s and continued into the Sixties. According to this usage to hype someone was to short change them and a 'hypester' a conman.
- There was also a possible connection with drug slang: 'hype' being a shortening of hypodermic needle.